NMSU's 'Tough Enough To Wear Pink Campaign' Underway

by NMSU Athletics

LAS CRUCES, N.M.-New Mexico State football head coach Hal Mumme and his wife June are hosting a press conference Monday, Sept. 24, at noon in the Barbara Hubbard Room of the Pan American Center in Las Cruces, N.M., to discuss the NMSU Aggies Are Tough Enough to Wear Pink campaign. 

 The Aggies are designating the Sept. 29 game against Arkansas-Pine Bluff as a beast cancer awareness initiative and fundraiser.  This initiative is being conducted in partnership with ‘Cowboys For Cancer Research.’ Currently over $140,000 have been raised with the proceeds going to fund a New Mexico Cancer Center and New Mexico State Department of Chemistry and Biology breast cancer and women’s cancer research project. 

 Please help us promote this outstanding campaign that is more than just a sports story, which has already been feature nationally on ESPN.com and in large metro newspapers including the Arizona Republic, Houston Chronicle and Rocky Mountain News (Denver). 

 In addition, the other honorary chairs of the event Magella Boston (wife of Athletics Director Dr. McKinley Boston), Laura Conniff (current chair of the NMSU Regents) and Pat Sisbarro (wife of car dealer Lou Sisbarro) will attend the press conference.  All three women are cancer survivors. 

 In 1996, June was diagnosed with breast cancer.  Her treatment included a lumpectomy, followed a week later by a mastectomy, six months of chemotherapy and five years of continued treatment.  Since then Hal and June have been actively involved in breast cancer awareness and fundraising activities. 

 Game Events include gigantic pink ribbons painted in the end zones, NMSU football coaches dressed in pink shirts, players wearing pink shoes, skydivers presenting a pink check at halftime including much more. 

 Please help us with breast cancer awareness and plan to join us at Monday’s press conference, Sept. 24 at noon. 



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